Tags archives: architecture-photographer

The Myth of 'Excellent Camera Equipment'

As a pro talking to other pros it is a common industry fallacy that we hear time and time again from current or prospective clients.  "So and so has a really good camera', or "so and so just bought a brand new Nikon/Canon", implying that from a customer/client perspective they and their chosen photographer are 'good to go!!'  It comes up so often that al[...]
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