Commercial photography covers all sectors of the business and corporate world. Those sectors are very much determined by geographic location and population bases. Here in Kamloops & most of BC, commercial photography involves a wide array of subject matter, including: Architecture, industrial, agriculture, food and beverage, education, commercial developments, health care, education and many more.
Over the past 21 years, I’ve had the pleasure of working in almost all types of commercial photography. It’s challenging work at times, which I enjoy. It’s almost always diverse on a day to day timeline and I’m constantly learning about processes, engineering and human ingenuity.
Just how important is commercial photography to a business, corporation or tourism destination? It’s essential and studies have shown its impact. It’s now known that it takes 66% of ad space being visual before most people will stop and really take notice. Words help yes, but studies show that customers will spend up to 75% more time reviewing ads if they contain imagery. Replace good imagery with impactful imagery and the recipe for success will get a whole lot better.
Below are examples of what’s been produced recently on a variety of projects. The locales range from Valemount to Surrey, BC.
From very early on, Kamloops-based photographer Kelly Funk has utilized the environment - both natural and urban - to accentuate the strengths of his professional photographic career, forming a unique, fresh perspective and high-end product.